"AdviceSite provides interactive, engaging and content-rich learning experiences for financial consumers."
Murrieta, CA (April 30, 2013) – Fintactix is pleased to announce AdviceSite, a content marketing solution for financial marketers that provides articles, online polls, interactive quizzes and financial calculators on a wide range of personal finance topics. AdviceSite is designed to integrate seamlessly with a bank or credit union website to provide interactive, engaging and content-rich learning experiences for financial consumers.
In a recent 2012 Consumer Financial Literacy Survey conducted by Harris Interactive, 4 in 5 adults (80%) admit they could benefit from additional advice and answers to everyday financial questions and 42% of adults give themselves a grade of C, D, or F on their knowledge of personal finance.
At the same time, financial consumers are increasingly turning to the Internet as their primary destination for researching financial products. But as they consider a financial product purchase, they need to know that they are making a knowledgeable and informed decision. That’s where AdviceSite fits in. AdviceSite provides financial consumers with an educational resource to help them learn more about areas of personal finance as they’re making their way through their purchase decision. At the same time, it provides financial marketers with the type of engaging content that help nurture and build smarter financial relationships.
“As financial consumers plan purchases, construct family budgets, save towards goals and manage their finances, they need readily available educational information that will help them make the best decisions”, said Bill Pollock, President and Founder of Fintactix. "We've created AdviceSite so that banks and credit unions can be the 'go-to' place for financial education information”.
Offered on a Software-as-a-Service basis, AdviceSite can be easily customized to match a financial website’s branding and their voice and messaging to their customers. AdviceSite provides educational content for Credit, Fraud Prevention, Money Management, Home Ownership, Workplace Finances, Retirement, Paying for College and Family Finances.
Fintactix partners with banks, credit unions and financial institutions to help them build smarter financial relationships with their customers. Fintactix creates and delivers content that engages and educates website visitors so that they make better decisions and you obtain better educated customers. A small business version of AdviceSite is also planned.
Bill Pollock, President and Founder